The impact of “social” technologies on Internet is unprecedented: over 80 % of Internet users interact with each other through social media platforms daily. As web economy becomes a more social experience, when customers use social tools to find and share information on products and services, it is only natural that business “socialization” comes right after. Collaboration platforms are starting to play important role in knowledge industry. McKinsey estimates that knowledge workers spend over 28 hours per week looking for information online and writing emails, and social technologies can raise their productivity in large organizations up to 25 % if they become fully networked enterprises.
Collaboration movement is only in its early stages of development and still has a lot of problems, such as slow adoption and information protection issues. Yet a number of organizations from the Fortune’s 500 list successfully deployed new tools and benefit from using them, as collaborative enterprise solutions continue to evolve. If you are interested in unlocking value of knowledge and productivity in you organization, this is certainly the time to learn from the experience of the best companies. Silicon Valley Innovation Center offers comprehensive training in HR management and can help organize meetings with top collaboration software developers in North America.
What competitive advantages can collaborative solutions bring to your business? Enterprise social networks help communicate with coworkers globally as if they were just around the corner of a cubicle. For example, 3M, which has 84,000 workers worldwide and has operations in more than 65 countries, used Socialcast solution to create a global laboratory environment. 3M believed that if they could improve the flow of communication among remote labs, they could solve problems collectively, post ideas, and find answers to questions. They began to explore enterprise social networking as a platform for transforming the way people communicate and collaborate within the company. ‘Spark,’ as 3M refers to their Socialcast community, has uncovered valuable information and new ways for various lab teams to work together. You can read the full 3M and Socialcast case study here.
Collaborative platforms help accelerate innovation through sharing ideas and opinions; find talent inside organization and bring experts to the conversation. Also, social tools make searching for information easier. Employees don’t have to dig into corporate emails; necessary information is just a couple of clicks away. For example, Xerox implemented Yammer’s solution for social communication. With Yammer, ideas and experiments from across the company can be shared and explored by employees – including ones who don’t usually work together. “There’s no question Yammer has helped us reduce the time it takes to go from a new idea or call to action to execution,” says Vice President of Corporate Lean Six Sigma and Business Transformation, Gregory North. “It accelerates innovation.”