Lutz Finger

Lutz Finger

Director of Data Science LinkedIn and Co-author of the Book “Ask, Measure, Learn”

 

Previously Lutz was the co-founder and former CEO of Fisheye Analytics, a media data-mining company supporting European governments and NGOs ranging from the Organization for Economic Co-operation and Development (OECD) to the International Olympic Committee, later acquired by the WPP group.

Lutz is a highly regarded technology executive who built a sales center for Dell Europe as well as an incubator for mobile applications at Ericsson. He is a popular public speaker on business analytics and serves as an advisor and board member at several data-centric corporations in Europe and the US. He has an MBA from INSEAD as well as an MS in quantum physics from TU Berlin (Germany).

 

 

Topic: Ask, Measure, Learn. How to Extract Significant Business Value from Big Data.

  • DISCOVER
    The "Ask-Measure-Learn" system that helps you ask the right questions, measure the right data, and then learn from the results.
  • LEARN
    How to use social media analytics to understand and influence customer behavior.
  • FIND OUT
    Specific ways to apply social media analytics to marketing, sales, public relations, and customer management, using examples and case studies.

Event gallery