Theresa Kushner

Theresa Kushner

VP Enterprise Information Management at VMWare

 

Theresa Kushner is presently the Vice President of Enterprise Information Management for VMware, and an expert in direct marketing, customer intelligence and data management.

Before joining VMware she was the Director of Customer Intelligence within the Strategic Marketing organization of Cisco Systems. At Cisco, she directed a team of analytics strategists and specialists whose main job was to increase Cisco’s market share by applying insights gathered from customer data. In 2008, Theresa’s analytics team won the gold award from the National Council of Database Marketing (NCDM) for its contribution of $945M to Cisco through the deployment of propensity to buy models within marketing and sales.

Before joining Cisco, Ms. Kushner was a director of marketing at IBM and led a team of marketing professionals in western and central Europe, Middle East and Africa for two years. She co-authored a book with Maria Villar ‘Managing Your Business Data from Chaos to Confidence’.

 

 

 

Topic: Optimizing for Value: Predicting the Price that Sells

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