Past Conference

DATA ALCHEMY Conference: Emerging Trends of Predictive Analytics for Marketing - Sales - Finance - IT

Thursday, May 21, 2015 at 8:00 AM - 6:00 PM (PDT) /  

San Mateo, CA, 94402

Conference Description

Predictive analytics is all about using patterns that are found in your historical and real-time data to signal what is coming ahead. Predictive analytics can identify future risks and opportunities for sales, customer service, dynamic pricing, churn prediction, and predictive maintenance.

It’s the next big competitive edge for business because over the next eighteen months the use of predictive analytics will become standard. By the end of 2015, 50% of applications are going to be predictive. (Aragon Research)

This conference was specifically designed for business executives to deliver focused expertise on incorporating predictive into a business strategy now. 

Focusing on

emerging trends of predictive analytics happening in business in areas of marketing, sales, finance, IT, HR and product development


new research study from Forrester called, The Predictive Enterprise. Keynote from Forrester on predictive analytics market, emerging industry-usage trends and why you need to get started now


use cases, new trends, picking the right software tools and ways to integrate predictive analytics in your business now.

Conference Agenda

DATA ALCHEMY Conference: Emerging Trends of Predictive Analytics for Marketing - Sales - Finance - IT


Registration and Breakfast


Opening Remarks:

 Andrey Kunov

Andrey Kunov,

President, Silicon Valley Innovation Center

Passionate innovation evangelist, economist & philosopher, engaged deeply in driving government and industry innovation strategy.


KEYNOTE ADDRESS: Predict to Prosper: The Only Way To Compete And Win In The Age of The Customer

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Mike Gualtieri,

Principal Analyst, Forrester Research


Panel 1: Turning Your Data into Gold Using Predictive Analytics

  • Use case examples l Various Industries
  • Highlighting Emerging Predictive Analytics Trends
  • New Applications shown in: Marketing l Sales l Finance l HR l Product Development


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Dr. Vadim KUTSYY,

Head of Data Strategy and Stewardship, PayPal


Director of Digital Analytics, Apollo Education Group

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Co-Founder and Chief Data Scientist, Smarter HQ


10:50 - 11:05am

Coffee and Networking

11:10am - 12:20pm

Panel 1: Turning Your Data into Gold Using Predictive Analytics (Continued)

  • Use case examples l Various Industries
  • Highlighting Emerging Predictive Analytics Trends 


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VP of Customer Solutions, VoloMetrix

Theresa KUSHNER,

VP Enterprise Information Management, VMware

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CEO, Beyond the Arc



Lunch and Networking

1:30 - 2:00pm

Afternoon Keynote: Why Are Millions Being Invested in Predictive Analytics Applications Now?


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Eric BUATOIS, General Partner, Benhamou Global Ventures

2:00 - 3:30pm

Panel 2: What You Need to Get Started Using Predictive Analytics in Your Business

  • Understanding where and how to apply Predictive Analytics
  • Assembling a Team and finding the right talent
  • Building a business case and pilot
  • Getting infrastructure ready


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Chief Learning Officer, SAP

Kathleen M. GRAVE,

SVP, Client Engagement, DataSkill - IBM Watson Group

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Executive Leader, Big Data Analytics, Hewlett-Packard


3:30 - 3:40pm

Coffee and Networking

3:40 – 4:10pm

A Quick Guide to Tools - Selecting the Right Fit for Your Company Needs

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VP/Principal: Big Data, Cloud Technology Partners

4:10 – 4:50pm

Predictive Churn Analytics - Enabling Actionable Insights to Transform the Business

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Phil HODSDON, VP, High-Tech Practice, Saama 

4:50 – 5:20pm

Predicting the Future of Predictive Analytics

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John AKRED, Founder & CTO, Silicon Valley Data Science

5:20 – 5:30pm

Summary Wrap up

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Natalie WOOD,

Publishing Director, Silicon Valley Innovation Center

5:30 - 7:00 pm

Cocktail Reception

At The Conference, You Will Learn:

How predictive analytics has been implemented in a company’s core business practice
Take advantage of new investment and partnership opportunities
How to put together a team
How to establish a standard business process for leveraging your data and insights

Who Should Attend

Business executives who are interested to learn these new trends and effects they will have in their industry
Those who are still not clear on what these new applications will mean for their business bottom line
Business executives who want to understand more about the correct tools to use and how to deploy

Our Sponsors & Partners


Silicon Valley Innovation Center (SVIC) organizes executive education programs and global conferences in technology innovation around emerging trends and disruptive technologies. We work with executives from global corporations and technology startups from around the world.
We help companies grow and innovate by educating them about disruptive technologies and innovation trends.

Contact Us

Have a questions?
- Call us please: +1 (650) 274 0214
Send us a message
Find us on the map
-1710 South Amphlett Blvd., Suite # 306,
San Mateo, CA 94402
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