The Science of Capturing People’s Attention

Ben Parr is an award-winning journalist, author, entrepreneur, venture capitalist and expert on attention. Through his unique experience as a leading technology writer, venture capitalist and prolific public speaker, Parr has coached dozens of young startups and Fortune 500 corporations on how to get attention for their products. Forbes has named Ben one of its “30 Under 30″ and was named one of the top 10 tech journalists in the world by Say Media. Parr is Co-Founder and Managing Partner of DominateFund, a strategic venture capital fund that coaches promising early-stage startups on how to capture attention and accelerate growth. Parr is the author of "Captivology: The Science of Capturing People's Attention", to be released by HarperCollins on 3/3/2015. His book dives into the science of attention, why we pay attention to certain people, products, companies and ideas, and how to capture and retain somebody's attention. He has interviewed dozens of “Masters of Attention” for his book, including Facebook’s Sheryl Sandberg, acclaimed director Steven Soderbergh, Entourage’s Adrian Grenier, along with leading researchers such as Dr. Michael Posner and Dr. Adam Gazzaley. Previously, Parr was the Co-Editor and Editor-at-Large of Mashable, where he wrote more than 2,400 articles on social media and technology, managed Mashable’s editorial team, and interviewed everyone from Ashton Kutcher to Mark Zuckerberg. He also served as Columnist and Commentator for CNET. Parr’s work has been featured in a variety of media, including CNBC, CNN, Fox News, The Wall Street Journal, NPR and The New York Times. Parr is a graduate of Northwestern University, majoring in Science in Human Culture and Political Science, and minoring in Business Institutions.
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