Dale Achabal

Dale Achabal

Director, Retail Management Institute


Dale Achabal is the Executive Director of the Retail Management Institute at Santa Clara University. He was also the founder of the Retail Workbench Research & Education Center, sponsored by a consortium of leading retailers from around the world. Professor Achabal has published numerous articles and reports in leading academic and industry journals focusing on multi-channel retail strategies and the use of advanced analytics in decision making. He is a member of the National Retail Federation CIO Council, the Editorial Board of the Journal of Retailing and recipient of three national awards for his research.

Professor Achabal is a regular lecturer, consultant, and expert witness to a variety of organizations globally in the areas of multi-channel retailing strategies, decision support systems and marketing analytics. He serves on the Board of Directors and advisory boards of several retail and Silicon Valley information technology firms, and has taught at leading universities in the U.S., Europe and throughout Asia.



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