Juan Montermoso

Juan Montermoso

Professor in Santa Clara University


Dr. Juan P. Montermoso, as a Professor of Practice in Marketing at Santa Clara University’s MBA program and its Center for Innovation and Entrepreneurship, as well through teaching in Stanford’s Program in Advanced Project Management, instills a practical, “Silicon Valley” approach to breakthrough strategies for innovation and customer delight.

Dr. Montermoso also provides marketing strategy and financial guidance to a variety of organizations, including Cisco, Visa and Adobe, by drawing on his prior executive roles in Asia Pacific firms as well as on his twenty-plus years of Hewlett-Packard international management experience in enterprise systems, global channels, and e-business initiatives.

He holds a B.S. in Engineering from Yale and a Doctorate in Business Administration from the Harvard Business School. In addition, Dr. Montermoso has published numerous papers on information systems and marketing.



Topic: Key Financial Factors in Startup Decision-Making

    Financial factors essential for any business or project.
    How to efficiently conceptualize and operate your business.
    Specific ways to present financial data to persuade investors.

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