Director of Data Science LinkedIn and Co-author of the Book “Ask, Measure, Learn”
Previously Lutz was the co-founder and former CEO of Fisheye Analytics, a media data-mining company supporting European governments and NGOs ranging from the Organization for Economic Co-operation and Development (OECD) to the International Olympic Committee, later acquired by the WPP group.
Lutz is a highly regarded technology executive who built a sales center for Dell Europe as well as an incubator for mobile applications at Ericsson. He is a popular public speaker on business analytics and serves as an advisor and board member at several data-centric corporations in Europe and the US. He has an MBA from INSEAD as well as an MS in quantum physics from TU Berlin (Germany).
Topic: Ask, Measure, Learn. How to Extract Significant Business Value from Big Data.
The "Ask-Measure-Learn" system that helps you ask the right questions, measure the right data, and then learn from the results.
How to use social media analytics to understand and influence customer behavior.
Specific ways to apply social media analytics to marketing, sales, public relations, and customer management, using examples and case studies.