VP Enterprise Information Management at VMWare
Theresa Kushner is presently the Vice President of Enterprise Information Management for VMware, and an expert in direct marketing, customer intelligence and data management.
Before joining VMware she was the Director of Customer Intelligence within the Strategic Marketing organization of Cisco Systems. At Cisco, she directed a team of analytics strategists and specialists whose main job was to increase Cisco’s market share by applying insights gathered from customer data. In 2008, Theresa’s analytics team won the gold award from the National Council of Database Marketing (NCDM) for its contribution of $945M to Cisco through the deployment of propensity to buy models within marketing and sales.
Before joining Cisco, Ms. Kushner was a director of marketing at IBM and led a team of marketing professionals in western and central Europe, Middle East and Africa for two years. She co-authored a book with Maria Villar ‘Managing Your Business Data from Chaos to Confidence’.
Topic: Optimizing for Value: Predicting the Price that Sells
About Innovation Insights Speaker Sries
Silicon Valley Innovation Center has started the new INNOVATION INSIGHTS speaker series. Geared toward professionals, entrepreneurs, executives and founders this business forum is all about innovation, leadership and business growth. We invite prominent thought leaders, innovators, authors to lead engaging discussions which facilitate open exchange of ideas and viewpoints, and to share practical tools that encourage business growth through innovation.