SCALE UP YOUR BUSINESS WITH BEST OF SILICON VALLEY
STRATEGY | GROWTH | MANAGEMENT
JUNE, JULY, AUGUST | ONLINE & IN-PERSON
ACCELERATE YOUR BUSINESS GROWTH USING THE BEST PRACTICES FROM SUCCESSFUL SILICON VALLEY COMPANIES.
This hybrid program is designed specifically for Tomoh 2.0 participants who look to build or expand their digital capacity. You will learn from entrepreneurs, venture capitalists, and corporate executives who will share their real-life experiences, unique advice, and tips to help you effectively lead and manage your organization through times of growth and expansion.
You will graduate with a wealth of knowledge, skills, and practical strategies to apply to your own business, and the connections you need to help take your company to the next level.
WHAT IS IN THE SCALE UP PROGRAM?
Silicon Valley Leadership (12 hours)Innovation, Growth & Strategy. How can you position yourself for continuous growth and advantageous strategic position.
Becoming Chief Excitement Officer. How can you motivate your team for 10x growth and become more efficient, faster growing and overall better company.
Strategic Agility for Founders. How you can use organizational and product agility to keep growing faster than your competition.
7 Habits of Highly Effective Strategic Leaders. What qualities organization need to develop, from founder to line managers, to achieve ambitious business outcomes.
Strategy & Partnerships (10 hours)
Partnering with Big Corporations. Approaches, IP, channels, investment, revenue share, etc.
Middle East Startups as seen from Silicon Valleys. Strengths, challenges and opportunities.
Building your Startup as a Global Business. Financial, taxation, legal, joint ventures, country of residence.
Digital Transformation. How to find resources and tools to change your organization for better using best practices from established corporations.
Next Level of Sales & Marketing (10 hours)Omnichannel Customer Experience. Coordinate how your customer interact with you across different channels in both online and offline.
Creating Unparalleled Customer Journeys. Create experiences that transform your customers to fans and build wildly successful relationships throughout the customer lifecycle.
Building Impactful Digital Brand. How to build a strong online presence for both founders and their organization. Newest approaches to engage with public through influencers, metaverse and NFTs.
Platform Economy. Transform your business into the successful platform that grows based on the participants interactions and creating economic value for everyone involved.
Finance (12 hours)Operations that Drive Growth. What tools and approaches Silicon Valley companies uses to stay ahead of global competitions when it comes to mundane tasks and manual processes.
Raising Capital from Individuals and Institutions. Valuations, legal terms, term sheets, equity & options, financial and corporate controls.
New Age Financing. What new products, technologies and partners can transform the way companies handle their finance: from investment to payroll.
Building your Pitch deck for Venture Capital and Building your Investor Funnel. Cold and warm introductions.
Human Capital Management (10 hours)Workforce of the Future. How to find, hire and retain best talent. What approaches and methods do companies use to have best workforce possible.
Upskilling and Reskilling. How to transform your existing workforce to meet the challenges of today and seize opportunities of tomorrow.
HRTech Redefined. What new products, technologies and partners can transform the way companies interact with their potential, existing and past employees.
Building Innovative Teams and Culture. How to create organizational structure and form the teams so you can build a culture that drives growth and innovation.
Technologies that Change The World (12 hours)Operations that Drive Growth. What tools and approaches Silicon Valley companies uses to stay ahead of global competitions when it comes to mundane tasks and manual processes.
Automating Finance and Operations. Building and tracking KPIs, financial and operational metrics for your company.
Metaverse and Future. What Web 3.0 technologies bring to every industry and how various industry can leverage it for their own growth and scaling.
Meeting Cybersecurity Challenges. What are the most efficient approaches to prevent, detect and mitigate modern cybersecurity challenges.
Big Data 2.0. What are the latest tools and approaches to collect, analyze and use data from various offline and online sources.
Case Study and Presentation (18 hours)Refresher session. Working sessions to build a growth strategy.
Guided sessions to build a growth strategy.
Presentation of Growth Strategy. Feedback.
WHAT IS THE SCHEDULE?
June, July, August. 12 weeks overall.
WHO THIS PROGRAM WILL
BENEFIT THE MOST?
Business Owners and Managers who have:
- Proven experience in leading and managing a business or organization.
- Above-intermediate English knowledge.
- Strong interest in learning from the experiences of successful entrepreneurs, venture capitalists, and corporate executives
- Ability and willingness to apply new knowledge and strategies to their organization
- Openness to receiving feedback on their business plans and actively engaging in in-person workshops and optional mentoring sessions
- Decision-making capability within the company to implement new strategies
Knowledge of or background in business development, strategic planning, and implementation
Ability to take charge of a growth and expanding company, or business unit with entrepreneurial mindset.
A clear vision of the goal and ambition for the company or business unit, that align with the program objectives.
From companies in the following industries:
- Technology-focused product creators (SaaS, Cloud, Compute, Cybersecurity, Mobile)
Retailers and Direct-to-Consumer Brands
Financial Companies, both B2C & B2B
Advertising, Media & Marketing
Food Services and Restaurants
Logistics & Distributors
DO YOU HAVE EXAMPLES OF
WHO IT WOULD BENEFIT
THE MOST AND HOW?
Online marketplace selling fitness equipment, headphones, supplements
High Growth in 2020 due to pandemic, flat sales afterward.
Acquired knowledge to transform from product offering to benefits offering. Updated marketing and positioning campaigns. Additional geo-segmentation for products in the different regions of Saudi Arabia.
One of the biggest battery factory in the region.
Increasing automation between front- and back-office functions..
Learned on how to build a scenario-based automation system with using Minimally Loveable Product (MLP) concept.
HOW DO I APPLY?
Apply through Tomoh program website! You will be asked to complete a short essay and questionnaire to help us learn more about you, your needs, and expectations.
Application is done on the ongoing basis, and we will let you know as soon as we made a decision.
How do you select participants?
We mainly look into how much value we could bring to your organization based on your profiles, responses and essay.
How soon will I know if i had been accepted into the program?
We strive to give you an answer with 7 calendar days.
Who will be experts of the program?
The program is taught by leading experts from Microsoft, Salesforce, IBM, NVidia, Google, Zoom, Meta, Slack, AirBnB, Uber, Lyft, Square, PayPal, Ebay, Cisco, Stanford, Berkeley , Menlo Ventures, Sequoia Capital, Plug'n'Play, Draper University and founders of various series B+ startups.
What time commitment is expected?
You can expect to spend around 60 hours in the online sessions over a period of 8weeks. Plus 18 hours in the in-person session. The program takes two weeks off to celebrate Eid al-Adha.
What days and times sessions are held?
Online sessions are held three times a week. Two sessions are on the weekend (Friday & Saturday) and one during the week days (Sunday - Thursday)
Who are the organizers of the program?
This program is organized by Silicon Valley Innovation Center in partnership with The Small and Medium Enterprises General Authority (Monsha'at)