Predictive analytics is all about using patterns that are found in your historical and real-time data to signal what is coming ahead. Predictive analytics can identify future risks and opportunities for sales, customer service, dynamic pricing, churn prediction, and predictive maintenance. It’s the next big competitive edge for business because over the next eighteen months the use of predictive analytics will become standard. By the end of 2015, 50% of applications are going to be predictive. (Aragon Research). Leverage predictive or be faced with playing a catch up game.
Carol Roberts is a Project Manager and Content Coordinator for Silicon Valley Innovation Center, where she is focused on digital content and marketing programs. Carol works cross-functionally with the marketing and operations departments to coordinate execution strategy.